Shiatsu within a Corporate Environment


January 2nd, 2018 Facebook Twitter LinkedIn Blog


Why work with Shiatsu within a Corporate Environment?

 

There can be many advantages to working within a corporate:

  • Clients all in one place
  • Clients are working and should have disposable income
  • You have a captive audience
  • No marketing or overhead costs apart from travelling to the business.
  • People working at computers all day usually have stress, back ache, RSI etc and are in need of Shiatsu
  • We are in a world where there is more and more expectation and pressure, and hence, stress in the working environment

Disadvantages to Working within Corporates and the Solutions

 

The disadvantages may be:

  • There is no suitable room to work within. You could offer to work on a chair rather than a futon which needs less space.
  • Staff may be busy and stressed and just thinking ‘I need to get back to work, I haven’t got time for this’ etc. You could offer shorter treatments, treatments in lunch breaks, treatments before or after work, taster treatments at work and a full treatment outside of work.  Once sampled and they realise the benefits of Shiatsu they should soon change their minds!
  • Finances. Companies should offer you a lot of clients in one location with little overheads so offer reduced cost treatments. Pitch to the company how much sickness costs to companies and see if they can contribute to the cost.

Stress in the workplace

Could this be down to the increasing pressures in the workplace? With cuts in funding for budgets and employees, people are expected to get through more work and are expected to work longer hours. Businesses must recognise the importance of managing stress in the workplace and we need to get the message across to businesses that we exist to help them recognise the scale of the challenge and understand how to reduce its impact.

The Statistics

If you are considering working within local businesses then go prepared with facts about how much sickness costs businesses and how much a  business can save – not only in monetary terms but also in terms of morale, HR, production etc.  If you can show that Shiatsu can reduce sickness days, and thus reduce costs, for the companies then you should get their attention.

The Statistics

 

526,000         Workers suffering from work-related stress, depression or anxiety (new or long-standing) in 2016/17

 

12.5 million    Working days lost due to work-related stress, depression or anxiety in 2016/17

 

Industries with higher than average rates of stress, depression or anxiety, averaged 2014/2015 – 2016/2017:

 

  • Human Health & Social Care activities
  • Public Administration and Defence
  • Education

 

In 2016/17 stress, depression or anxiety accounted for 40% of all work-related ill health cases and 49% of all working days lost due to ill health.

The Professional occupations category has a statistically significantly higher rate of work-related stress, depression or anxiety than the rate for all occupations.

For the three-year period averaged over 2014/15-2016/17, the Professional occupations category had 2,010 cases per 100,000 workers, compared with 1,230 cases for all occupational groups. However the broad categories of Skilled trades, Elementary occupations and Process plant and machine operatives had statistically significantly lower rates of work-related stress, depression or anxiety at 460, 760 and 620 cases per 100,000 workers respectively.

Looking more closely at the broad category of Professional occupations we can assess which professions are driving the higher rate of work-related stress, depression or anxiety.

Nursing and midwifery professionals at 3,090 cases per 100,000 workers, Teaching professions at 2,640 cases, Welfare professionals at 4,420 cases, Legal Professional with between 1,670 and 4,350 cases and Business    research and administrative professionals at 1,840 cases all have statistically significantly higher rates of work-related stress, depression or anxiety than the rate for all occupational groups.

Work-related stress, depression or anxiety by age and gender

In the three year period 2014/15-2016/17 the average prevalence rate for work-related stress, depression or anxiety for males was 1,170 cases and 1,880 cases for females per 100,000 workers. Females had a statistically significantly higher rate than males in this period.

For males, the 16-24 years (720 cases per 100,000 male workers) had   statistically significantly lower rates than all males persons combined in this period. The age categories 25-34 years, 35-44 years and 55 years + with rates of 1,060 and 1,340 and 1,060 respectively were not statistically significantly higher than the all-male rate. The age category 45-54 years was significantly higher at a rate of 1,440.

Within the female age categories 16-24 years and 55+ years, the rates of 1,110 and 1,420 cases respectively per 100,000 workers were statistically significantly lower than the rate for all females. The age categories 25-34 years and 45-54 years had rates of 1,930 and 2,120 cases respectively per 100,000 workers and were not statistically significantly different from the all-female rate. The 35-44 years rate of 2,430 cases per 100,000 workers was statistically significantly higher than the all-female rate.

Work-related stress, depression or anxiety and workplace size

Compared with the rate across all workplaces sizes, small workplaces had a statistically significantly lower rate of work-related stress, depression or anxiety whilst medium and large workplaces had statistically significantly higher rates.

The rate across all workplace sizes was 1,230 cases per 100,000 workers with Small (Less than 50 employees) 970 cases, Medium (50-249 employees) 1,430 cases and Large (250+ employees) 1,770 cases.

Source:  http://www.hse.gov.uk/statistics/causdis/stress/stress.pdf

“Clients do not come first, employees come first.
If you take care of your employees,
they will take care of your clients.”

 – Richard Branson

Where to Start

Start by talking to the Receptionist.  Be very polite and ask for the name of the person you need to talk to.  Find out who deals with employee wellbeing – depending on the size of the company it could be a Wellbeing Officer, HR Manager, Manager, CEO, Director, owner. Once you know, say thank you and hang up.

Call again a few days later and ask to talk to that person by name. If this fails then follow up with a letter or an email. Persevere!

Send the person the sample letter given towards the end of this document.

Literature / Advertising

Have professional literature available. Depending on the deal you reach with the company these could be:

  • Leaflets about yourself and Shiatsu to leave in the companies canteen, break-out areas, Reception etc. Ask for leaflets to be circulated to all members of staff.
  • Does the company have an intranet or other means of communicating with its staff?  If so, draft an article and ask if that can be circulated.
  • Poster – to be placed on the company’s notice boards, in lifts, canteen etc.
  • Does the company have a staff Facebook page or other social media pages? Ask if you can post on the pages.

 

Clients of Shiatsu Health Point can read the remainder of the document, and access a template letter to send out to local companies, in the Client Area of our website.

 

 

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